Your traveler personality will likely fit you very closely, but there may be things in the description that you may think, “that isn’t me!” That is because these descriptions are what we call psychographic archetypes. Psychographics are attitudes and interests, and for the tourism marketer these are perhaps the most valuable forms of classification there are. An archetype is essentially a perfect example of a type of person (like how an arch nemesis is the impersonation of the exact opposite of someone). Of course, in real life, people never fit perfectly into one category or another – especially because we are constantly changing. So – remember as you read about your traveler personalities that there may be examples in there that don’t fit you perfectly.
When taking the quiz, you should answer the questions as they directly relate to you in your every day life. Please indicate your level of agreement with the following statements about you: