From Napa and Sonoma to Bordeaux, Champagne, and Chianti, the wine tasting experience is pretty similar. You go to the tasting room, see their decorations, taste their wines, and maybe see some of the vineyards out the window. Many of us have had this experience before. But the winemaking process is about so much more than just the final product. How many of us have talked to the family who owns the winery? The farmer who grew the grapes? The winemaker who decided on the blend? How many of us have held the soil in our hands? My guest today is Dr. Byron Marlowe from Washington State University Tri-Cities. He has recently worked toward understanding and creating tourism experiences that go beyond what is in the wine glass to get to know the story behind the wine. All of the elements of the terroir, he argues, will tell you a lot more about how what is in your glass came to be, and create a more authentic and memorable experience.
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